When it comes to the inside of your truck, there is only one thing protecting your floor, and that is your floor mats. However, with so many different floor mats out there, what makes the floor mats by Minimizer stand out above the rest?
To repair a heavy-duty truck or trailer properly you need two things; parts that reduce your cost-per-mile and great tools. But without great tools, even a simple repair can take much longer than it should, it can be very frustrating and put people’s safety at risk. keep reading »
You have been asked once again to increase sales, every year like clockwork you are expected to grow by 8% to 10% despite not receiving any additional resources and regardless of how much market share you already have in your region.
What strategies can you use to sell more heavy-duty parts? keep reading »
The pandemic of 2020 has taught the world how important the trucking industry is and the role it plays in keeping people safe and providing them with the essentials of life. Important things like food, water, clothing, energy, and medical supplies.
Marketing isn’t rocket science; it just feels that way until you discover that there is a proven formula that will make you successful. This formula does require strategic thinking, positioning, consistency, determination, branding, and the integration of marketing automation. But if you break it down one step at a time you can successfully reach more customers and sell more heavy-duty parts. keep reading »