We are approaching 2021, and one challenge for heavy-duty parts companies is to find new ways to increase sales. For B2B heavy-duty parts companies specifically, what is working in the available arsenal of digital marketing tools?keep reading »
When I started my career in 1997, my mentors who had made their careers in the 1970s and 1980s never spoke about a “Personal Brand”. To these business people from the previous generation, it was all about “reputation”.
1997 seems to be a fateful year, not just for me personally, but for all of the people who would enter the workforce from that year forward. keep reading »
What practical steps can be taken by any heavy-duty parts business, manufacturer or distributor, that will lead to selling more heavy-duty parts?keep reading »
Everyone is looking for a competitive advantage. The greatest competitive advantage every person has is also the most precious resource we possess, time!
We all are ruled by the number 1440. That’s the number of minutes we all have each day. What you do with your allotment of 1440 minutes each day will dictate your success! keep reading »
How do you build a heavy-duty parts or service business that someone would someday want to buy?keep reading »
A lack of leadership skills at the management level is not uncommon in the heavy-duty parts industry and this is having a negative impact on the bottom line.keep reading »