The vehicle of the future will feature high levels of networking and automation defined by software. But a “software-defined car” (or semi-truck) is much more than a ”smartphone on wheels” even if the vehicle operation increasingly resembles that of a smartphone.keep reading »
Our industry is facing many changes and some of those changes are driven by technology and changing buying habits. How do we adapt and respond to the changing landscape? Fortunately, we can learn from history because it repeats itself. keep reading »
We are approaching 2021, and one challenge for heavy-duty parts companies is to find new ways to increase sales. For B2B heavy-duty parts companies specifically, what is working in the available arsenal of digital marketing tools?keep reading »
On January 21, 2015, EPA, states, and the automotive and heavy-duty industry signed an agreement to reduce the use of copper and other materials in motor vehicle brake pads. The next benchmark of the initiative will take effect in 2021.keep reading »
With new technology and the widespread introduction of electric trucks, we wanted to review the 2021 lineup of North American manufactured Class 8 Commercial Trucks. In this article, we review notable 2021 PACCAR Trucks.
Understanding how to leverage digital technology in your heavy-duty truck & trailer business is a critical component of keeping your company on the path to success. Failure to execute a digital strategy will result in business failure.keep reading »