how to make your business a success

Identifying Who Your Customer Is and Isn’t (2.5-minute read)

Every business has a demographic that describes exactly who their ideal customer is. Many sales professionals and entrepreneurs fall into the trap of treating all customers equally. This is a bad idea.

Your customer is YOUR customer. They are ideally suited to do business with you. They believe what you believe, they buy what you sell and want to do business the way you do business, and they want to buy from you.  keep reading »

Identifying Your Core Products and Services (1 minute read)

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity)[1]  states that, for many events, roughly 80% of the effects come from 20% of the causes. – Wikipedia

This principle can be applied in almost every aspect of business and life. In the context of today’s article, we are going to apply it to identifying the core of your business. keep reading »

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The Digital Revolution – How your business will be affected in the next 5 years!

How can this information change your life?

The Digital Revolution is defined on Wikipedia this way:

“The Digital Revolution is the change from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the present day.” – Wikipedia

The Internet, Websites, Smart Phones, Social Media, Cloud Based Software, the list goes on and on. The Digital Revolution has affected every area of our life. Recently I was purchasing a new washer and dryer set for our home and I was looking at the WIFI settings. That’s right WIFI settings on a washer and dryer!

Understanding how to leverage digital technology in your business is a critical component of keeping your company on the path of influencing revenue to grow. Failure to execute a digital strategy will result in the businesses failure and that is why this post can change your business and your life.

What do we really need to know about this subject?

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