Marketing

6 Steps to Create Your Heavy-Duty Parts Store Marketing Plan

Marketing isn’t rocket science; it just feels that way until you discover that there is a proven formula that will make you successful. This formula does require strategic thinking, positioning, consistency, determination, branding, and the integration of marketing automation. But if you break it down one step at a time you can successfully reach more customers and sell more heavy-duty parts. keep reading »

Social Selling – 10 Steps to Making a Sale (3-minute read)

Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.

For now, we can define social selling this way:

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot

Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.

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Social Media – 2 Mistakes I’ve Made Recently (3 minute read)

I’ve been an entrepreneur since 2009 and social media has not been part of my contracting businesses marketing strategy. Our contracting business has seen consistent growth year after year using Google Organic Search Results, Google Business Listings and Google AdWords to drive traffic to our website. We have a regional focus and our customers have never once in all these years asked us about social media.This, of course, will change as our target demographic changes but that is a subject for another post.

Now that I have started to BLOG, social media is part of my marketing strategy. Being new to using social media in business I’m learning as I go and I have identified 2 mistakes that I have been making.

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