What can we do to not only accept the changes driven by technology but thrive from it?
Episode 37: Lindsay Duran is the Chief Marketing Officer at Zilliant. In this episode, we discuss how over the course of the next decade we are going to see the advancement of technology accelerate. Also, what we can do to not only weather the storm of change driven by technology but thrive.
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Question 1:What does the data tell us about customer churn and missed opportunities on pricing and margin?
Question 2: If we raise prices won’t we lose sales?
Question 3: How do we combat the “race to the bottom”?
Question 4: What data should people start with when trying to address these issues we’ve been speaking about?
Question 5: How much of an impact does a small adjustment in margin have on your overall profitability?
Question 6: What is going to change the most in the way people buy parts in the next 5-years and what can manufacturers and parts distributors do to adapt?
Question 7: If there is one thing you want the listeners to take away from today’s conversation, what is that one thing?
Resources Mentioned in this Episode:
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