Introducing the Behind the Wheels Podcast by Alcoa Wheels

Learn about the innovations Alcoa has made, since it’s founding, and the innovations they continue to take the lead on, including starting the Behind the Wheels podcast. 

Episode 48: Have you ever wondered what goes into innovating a product like the wheels on a semi-truck and trailer? Well, look no further than today’s episode of The Heavy-Duty Parts Report where we are going to take a deep dive into everything related to wheels.

To help us with that I would like to introduce you to David Walters, Doug Mason, and Mr. Mike Yagley who are the co-hosts of the new podcast Behind the Wheels.

Question 1:  What can people expect when listening in to your podcast Behind the Wheels?

Try to cover a wide variety of topics in the industry from torquing to CBS violations.

Question 2: You work for a company that manufactures the Alcoa Wheel brand and your company has a long and rich history. They invented the aluminum industry, is that correct?

Yes, the founder of Alcoa invented aluminum.

Question 3: What is the story of how they invented the aluminum forged the wheel in 1948?

Alcoa was trying to get people to buy aluminum and was using aluminum in many different products. They then decided to use it in wheels to try to drive sales of aluminum.

Question 4: We’ve come a long way since 1948, what ways have you innovated the wheel since then?

One of the biggest things alloy wheels.

Question 5: When is a wheel no longer useable and should be replaced?

There are many signs, but some signs are when there’s flange wear or cracks in the wheel.

Question 6: What features about your wheels lower cost-per-mile?

Customers who do bulk hauling notice the difference in weight, but it also saves on maintenance and fuel savings.

Question 7: If there is one thing you want the listeners to take away from today’s conversation, what is that one thing?

To understand how critical torque is for protecting your wheels. Also, how important customer feedback is for improving, and making Alcoa Wheels top of the line.

To learn more, go to AlcoaWheels.com.

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