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As the world gets more complex, companies must respond by putting the right people in charge. HDA Truck Pride leadership is doing just that by adding high-value people in new roles.

HDA Truck Pride Leadership Roles Are Expanding

As the world gets more complex, companies must respond by putting the right people in charge. HDA Truck Pride leadership is doing just that by adding high-value people in new roles.

HDA Truck Pride is a sales and marketing organization focused on supporting the heavy-duty independent aftermarket to buy better, operate more efficiently and grow. To accomplish these goals, HDA Truck Pride recently announced the expansion of its leadership team.

Comments from Current HDA Truck Pride Leadership

“As HDA Truck Pride continues to mature in support of its members, we are very fortunate to have the following industry thought leaders join our team,” said Tina Hubbard, CEO and longtime member of HDA Truck Pride leadership. “They will be instrumental in helping our member base strengthen their portfolios from a business development, end-user experience and marketing program vantage point.”

As the world gets more complex, companies must respond by putting the right people in charge. HDA Truck Pride leadership is doing just that by adding high-value people in new roles.

New Additions to HDA Truck Pride Leadership

Ron Fleischhacker, Business Development Manager

With over 35 years in the aftermarket industry and having spent over twelve of those years with the organization previously, HDA Truck Pride is delighted to welcome Fleischhacker back. Prior to joining HDA Truck Pride leadership, he worked for Affinia Commercial Vehicle group where he represented filters, brakes and brake blocks. Previous to Affinia, Fleischhacker held various roles within the Napa Auto Parts organization from counterperson to filter representative all the way up to managing a group of Napa stores and he also spent five years with the Dana Corporation as a Napa representative for Hydraulics, Engine, Chassis and Seals.

Fleischhacker has been married for 31 years to his wife, Sue, and they have two adult children, one granddaughter with another granddaughter on the way.

Curt Westphal, Director of Program Development

Westphal brings over 25 years of experience in the heavy-duty aftermarket in progressive roles within operations and sales management. In his most recent role as Vice President of Distribution for Jim Hawk Truck Trailers, he was responsible for an eight location organization with locations throughout the midwest. Prior to that, Westphal spent five years as a Regional Sales Manager growing parts and service business for an 11-state territory. Before his time with Jim Hawk Truck Trailers, Westphal was instrumental in the launch of a national fleet program for Great Dane Trailers that expanded service and parts offerings for all his customers.

Outside of the office, Westphal enjoys spending time with his wife of seventeen years, Melanie, and hiking with his two young sons, ages 13 and 8, when they aren’t busy shuffling the boys between baseball, basketball and football.

Danielle Orlando, Director of Marketing & Communications

In this role, Orlando will be responsible for leading all marketing, communications and education programs for the organization. Orlando comes to HDA Truck Pride leadership leveraging her 20+ years of marketing experience in the automotive industry. Most recently, she worked as General Manager, Brand Marketing for NGK Spark Plugs where she led the brand strategy and marketing communications for the entire NGK product portfolio.

Prior to NGK, Orlando was the Global Director of Marketing, Brand Management for Trico Products where she was responsible for strategy and execution of B2B and B2C marketing campaigns and affinity partnerships for all TRICO brands. Prior to joining the aftermarket, she managed owner loyalty and collateral programs for Audi of America, Inc. When she is not working, Orlando enjoys spending time with family, friends and her two fur babies, Duke and Stella.

Another recent addition to HDA Truck Pride leadership was Laura Hewitt, who came onboard as VP of Information Technology. Read our coverage on that here.

About HDA Truck Pride

HDA Truck Pride is North America’s largest independent provider of parts and services to the commercial vehicle aftermarket. With over 750 distribution locations and over 400 service facilities, HDA Truck Pride boasts the largest footprint in the industry. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The organization offers education, product support and marketing programs all focused on growing the business of its members, fleet customers and service experts. For more information, visit www.hdatruckpride.com.

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Author: Diana Cudmore

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