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A Lack of Transparency Around DATA Can Be a Barrier to the Buying Process

Learn about how fear of making parts information publicly available is holding back heavy-duty parts companies.

Product data information has been long held as sacred by manufacturers and distributors, in this webinar Kris Harrington, President, and COO of GenAlpha and I will answer the following questions:

  • What kind of information has historically not been made available to end-users?
  • What fears have executives had about this information being made available to the public?
  • In a world that is seeing 70% of buyers doing research online before a transaction is made, has this reluctance to make this data available become a barrier to the buying process?
  • Is there still a case for protecting some intellectual property despite the trends around online research?
  • What positives can be achieved when you are transparent with your data?

To take advantage of the special offer and get 6-months of GenAlpha’s eCommerce platform for free: HeavyDutyPartsReport.com/GenAlpha

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Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy-Duty Parts Report may receive a small commission.


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