00:00 00:00

Video

Follow our channel

A Lack of Transparency Around DATA Can Be a Barrier to the Buying Process

Learn about how fear of making parts information publicly available is holding back heavy-duty parts companies.

Product data information has been long held as sacred by manufacturers and distributors, in this webinar Kris Harrington, President, and COO of GenAlpha and I will answer the following questions:

  • What kind of information has historically not been made available to end-users?
  • What fears have executives had about this information being made available to the public?
  • In a world that is seeing 70% of buyers doing research online before a transaction is made, has this reluctance to make this data available become a barrier to the buying process?
  • Is there still a case for protecting some intellectual property despite the trends around online research?
  • What positives can be achieved when you are transparent with your data?

To take advantage of the special offer and get 6-months of GenAlpha’s eCommerce platform for free: HeavyDutyPartsReport.com/GenAlpha

Other Resources Mentioned:

Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy-Duty Parts Report may receive a small commission.


Subscribe to Our Weekly Email 

Each week we send out one email with links to all the content we produce, and you will get access to exclusive giveaways and other resources.

Share this:
Twitter
Facebook
LinkedIn
Email
Related:

FOLLOW THE PODCAST

Receive a weekly email with links to the latest episodes.

North America’s largest most trusted independent provider of parts and service.

Find Heavy-Duty Truck Parts Fast. VIN decoder included.

Fuel Injection for
Heavy-Duty Applications

Search