Learn about how fear of making parts information publicly available is holding back heavy-duty parts companies.
Product data information has been long held as sacred by manufacturers and distributors, in this webinar Kris Harrington, President, and COO of GenAlpha and I will answer the following questions:
- What kind of information has historically not been made available to end-users?
- What fears have executives had about this information being made available to the public?
- In a world that is seeing 70% of buyers doing research online before a transaction is made, has this reluctance to make this data available become a barrier to the buying process?
- Is there still a case for protecting some intellectual property despite the trends around online research?
- What positives can be achieved when you are transparent with your data?
To take advantage of the special offer and get 6-months of GenAlpha’s eCommerce platform for free: HeavyDutyPartsReport.com/GenAlpha
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