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Sales & Marketing Fundamentals for Heavy-Duty Parts Companies – Part 1

In this 5-part series, you will learn how to sell more heavy-duty parts.

Rule # 1: Stop talking about yourself and your company.

“Hi! My name is John Smith, I’ve been in the industry for 50-years and I work for ABC Heavy-Duty Parts. We’ve been manufacturing parts for 119-years.”

What is this common statement designed to do?

It’s supposed to instill confidence that this person and/or company has lots of experience and they know what they are doing.

It is supposed to make the prospect feel that “these people will take care of me” and “I can trust them” which ultimately will make the prospect want to buy.

But does it? The short answer is NO.

In this first video, I explain why this approach doesn’t work and what you should do differently.

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