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Sales & Marketing Fundamentals for Heavy-Duty Parts Companies – Part 3

Learn how to speak about your competitors in the proper way.

Rule # 3 – Use Your Competitors to Help Your Customer Self-Select Your Company

When you say, “we do this and our competitors do that” you run the risk of your prospective customer misunderstanding the significance of the differences between you and your competitors.

Some people say, “you should never talk about your competitors” but is this good advice?

The short answer is NO.

In this third video, I explain how to use your competition to help your prospect self-select your company.

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