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Sales & Marketing Fundamentals for Heavy-Duty Parts Companies – Part 4

Learn how to talk about your company and reinforce the solution.

Rule # 4 – Talk About Yourself Last and In a Way That Reinforces the Solution to the Customers Problem

Obviously, you have to talk about yourself and your company at some point.

When and how you do this is critical to your success.

As I explained in part 1 and 2 of this series you do not want to do this at the beginning of the sales and marketing efforts.

Only at the end of your presentation, when you have demonstrated your deep knowledge of the customer’s problems, the economic impact of the problem, and the way some people have tried to solve the problem do you talk about your solution.

In this fourth video, I explain how to talk about your solution in a way that motivates the prospect to become a customer.

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