Sales & Marketing Fundamentals for Heavy-Duty Parts Companies – Part 5

Learn how to close sales more effectively.

Rule # 5 – Your Customer Doesn’t Choose to Do Business with You, You Choose to Do Business with Them

Most sales and marketing efforts that do everything right will still get this last part wrong.

Experience tells us that if we don’t “ask for the business” we won’t get the sale.

But is asking the prospect to choose your solution the best way to get them to do business with you?

The answer is NO.

In this fifth and final video, I explain how to set up the end of your interaction with a prospect so that they tell you what you need to know to decide if you want to do business with them.

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