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A Unified Commerce Strategy for Heavy-Duty Parts Companies

Learn about the only commerce strategy that will allow heavy-duty parts companies to succeed.

HDPR Sales Talk #2: What is the “new retail” and what changes are required for heavy-duty parts companies to keep up with this global shift in commerce?

In this video, we will talk to Michael Zakkour, the founder of 5 New Digital, a Digital Consulting firm, and the author of two great books:

• China’s Super Consumer
New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce

Michael explains what digital commerce is and why it is so important, he defines what the “new retail” is, and he explains why unified commerce is the only approach that will enable heavy-duty parts companies to keep up with the way that commerce has fundamentally changed in the last 30-years.


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