The future of vehicle lifecycle management will be on full display at the upcoming 2025 MEMA Aftermarket Technology Conference, where five groundbreaking startups will compete in the MEMA Aftermarket Startup Challenge. Held during the general session on October 6, this challenge highlights the most promising innovations poised to reshape the automotive and commercial vehicle aftermarket.
The conference will be held in Springfield, Mo. — October 5-7, 2025.
Meet the Finalists
Selected for their transformative potential, the finalists include:
- Elm Park Labs Inc. – Extended reality (XR) for technician training
- Markit – AI-based automated global supply chain processing
- Rhea’s Factory – AI-designed enzymes to improve recycling of PET-based plastics
- RueData – Tire-management solution with AI and predictive maintenance
- Spiffy – Hardware and SaaS for dealers
These startups will pitch their solutions live to conference attendees, who will vote in real-time to determine the winner. A panel of venture capital executives will also participate, asking questions and casting votes. The winner will be revealed during the “A Reel Good Time Networking Celebration” on the evening of October 6.
Jamie Irvine to Moderate and Present
Adding to the excitement, Jamie Irvine, host of The Heavy Duty Parts Report podcast and Senior Consultant and Founder of the Heavy Duty Consulting Corporation, will play a key role at the conference. Jamie will moderate a panel discussion focused on emerging technologies and their impact on the aftermarket. He will also deliver a presentation about how technology adoption is reshaping the commercial vehicle aftermarket.
Jamie’s participation underscores the conference’s commitment to bridging innovation with real-world application. His insights, drawn from years of industry experience and his work with fleet operators, manufacturers, and distributors, will provide attendees with actionable strategies to navigate the evolving landscape.
Why This Conference Matters
Hosted by MEMA Aftermarket Suppliers, the Aftermarket Technology Conference is a premier event that brings together leaders from across the automotive and commercial vehicle sectors. It serves as a hub for collaboration, learning, and showcasing the latest advancements in remanufacturing, sustainability, and digital transformation.
MEMA Aftermarket Suppliers represents manufacturers of aftermarket components, tools, and equipment, supporting over 900,000 American jobs. As a division of MEMA, The Vehicle Suppliers Association, it plays a vital role in shaping the future of mobility and transportation.
For more information and to register, visit MEMATech.org.
