Understanding how to leverage digital technology in your heavy-duty truck & trailer business is a critical component of keeping your company on the path to success. Failure to execute a digital strategy will result in business failure.
When I started my career in 1997, my mentors who had made their careers in the 1970s and 1980s never spoke about a “Personal Brand”. To these business people from the previous generation, it was all about “reputation”.
1997 seems to be a fateful year, not just for me personally, but for all of the people who would enter the workforce from that year forward.
What practical steps can be taken by any heavy-duty parts business, manufacturer or distributor, that will lead to selling more heavy-duty parts?
Whether you are thrilled about it or not, technology is the way of the future. When it comes to the sales, and distribution of parts, eCommerce is becoming a need-to-have if you want to survive in the industry. How can you get started with your eCommerce platform?
Everyone is looking for a competitive advantage. The greatest competitive advantage every person has is also the most precious resource we possess, time!
We all are ruled by the number 1440. That’s the number of minutes we all have each day. What you do with your allotment of 1440 minutes each day will dictate your success!
How do you build a heavy-duty parts or service business that someone would someday want to buy?
A lack of leadership skills at the management level is not uncommon in the heavy-duty parts industry and this is having a negative impact on the bottom line.
Starting your own heavy-duty parts business is a noble goal as it provides you with the platform to create and accomplish amazing things. It is also a journey that is full of danger and adventure.
If you want to start a heavy-duty parts business, what do you need to know?
In this crazy world we live in, every day we produce more and more information, and 90 % of that information is unstructured. In 1992, 100 GB of data was produced each day online. It is estimated that in 2020 we are producing 1.145 trillion MB per day!
To say that there is a lot of opinion and misinformation out there would be an understatement.
Over the last decade, technology has been completely changing the way we do things in our day-to-day life. For one, the convenience of being able to order something stress-free online and have it in your hands the next day is game-changing. However, will we ever see this eCommerce convenience in the heavy-duty parts industry?
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Jamie Irvine is our host and he has been working in the heavy-duty parts industry since 1998.
Presented by the Heavy Duty Consulting Corporation
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