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Industry Reports

How to Create a Personal Brand in the Heavy-Duty Truck & Trailer Industry

When I started my career in 1997, my mentors who had made their careers in the 1970s and 1980s never spoke about a “Personal Brand”. To these business people from the previous generation, it was all about “reputation”.

1997 seems to be a fateful year, not just for me personally, but for all of the people who would enter the workforce from that year forward.

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