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HDA Truck Pride Store Uses E-Commerce to Enhance Member Experience

HDA Truck Pride Store Uses E-Commerce to Enhance Member Experience

HDA Truck Pride announced the launch of the HDA Truck Pride Store at their annual meeting. It’s an exciting development from the nation’s largest and most trusted independent supplier of parts and service to the commercial vehicle aftermarket.

Launching the HDA Truck Pride Store

“E-commerce is a vital part of doing business today. Our goal is to support our members by providing more efficient, easier to use tools” said Laura Hewitt, Vice President of Technology for HDA Truck Pride. “We really wanted to enhance the user experience by improving navigation, search capabilities and site performance. The PhaseZero CxCommerce™ platform allowed us to do that”.

We recently reported on HDA Truck Pride’s hiring of Laura Hewitt to focus on technology. Read more about her here. The HDA Truck Pride Store is Laura’s first big development at the company, and we look forward to seeing how e-commerce supports their members.

What is PhaseZero?

PhaseZero’s CxCommerce™ is a software platform designed to connect distributors, customers, and suppliers, and bring employees and customers closer together. It also allows customers to purchase products through an online channel in addition to traditional counter or call-in service. The platform provides the digital technology to create an efficient and world-class full lifecycle experience, from parts sourcing to ordering and post-order follow-up needs.

HDA Truck Pride Store Uses E-Commerce to Enhance Member Experience

“PhaseZero’s CxCommerce™ solutions bring sophisticated digital commerce technologies to HDA Truck Pride members, where they can focus on growth and becoming more efficient with today’s labor shortages and supply chain issues,” says Ram ChandraSekar, Founder and CEO of PhaseZero.

“Our solution and execution approach,” adds ChandraSekar, “enables HDA Truck Pride members to respond quickly to changing market conditions and better serve their customers by offering flexible options. It also promotes both in-store or online employee interactions, allowing a traditional brick-and-mortar business to access the best available digital technology to complement its industry expertise, customer relationships, and last-mile delivery services.”

The HDA Truck Pride store was launched this week during their annual meeting in Orlando.

“Feedback from beta users has been great thus far so the annual meeting was the perfect opportunity to announce our launch, with PhaseZero. We are excited to collaborate to bring continuous innovation and enhance our digital experience offering over the coming months,” says Hewitt.

About PhaseZero.ai

PhaseZero.ai is a cloud-based B2B and B2C e-commerce software company and a trusted digital commerce partner for global manufacturing and distribution companies. PhaseZero, a Silicon Valley-based enterprise software company, is built to accelerate and deliver digital experiences to customers by integrating their ERP, parts catalog, warehouse, and inventory systems through cloud technologies. Learn more at www.PhaseZero.ai.

About HDA Truck Pride

HDA Truck Pride is North America’s largest independent provider of parts and services to the commercial vehicle aftermarket. With over 750 distribution locations and over 400 service facilities, HDA Truck Pride boasts the largest footprint in the industry. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The organization offers training, product support, and marketing programs all focused on growing the business of its members, fleet customers, and service experts. For more information, visit www.hdatruckpride.com.

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Author: Jamie Irvine

Jamie Irvine is the host of The Heavy-Duty Parts Report and a consultant that works with manufacturers, distributors, and SaaS companies serving the heavy-duty truck parts industry.


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