Marketing isn’t rocket science; it just feels that way until you discover that there is a proven formula that will make you successful. This formula does require strategic thinking, positioning, consistency, determination, branding, and the integration of marketing automation. But if you break it down one step at a time you can successfully reach more customers and sell more heavy-duty parts. keep reading »
According to the US Center for Disease Control and Prevention (CDC), the COVID-19 coronavirus has developed into a widespread pandemic. With growing outbreaks of diagnosed cases in many states in the US and several provinces in Canada and vastly larger numbers of undiagnosed cases, there’s a serious cause for concern.
Whether it is the Coronavirus, or it is another infectious disease the reality is that we are going to have to change the way we do business in order to protect our employees and customers. keep reading »
My name is Jamie Irvine and this is my BLOG focused on serving the heavy-duty parts industry. This blog is a companion to my industry-leading podcast called The Heavy-Duty Parts Report where my guests and I provide expert advice about the heavy-duty parts you need to buy to keep your trucks and trailers rolling, lower your cost-per-mile, and keep you informed about what’s happening in the industry.
You want the best price possible for the heavy-duty parts you purchase. Your parts distributor wants to make as much money as possible on the heavy-duty parts they sell you.
You need each other but your needs are diametrically opposed, and it seems like it is an intractable problem.